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Most home service purchases start with awareness, not a Google search. Social media keeps your brand visible to homeowners in your service area so that when they need HVAC, plumbing, or electrical work, your company is the first name that comes to mind.
Your competitors are outbidding you on Google and stealing your customers.
Your website looks outdated and doesn't convert visitors into calls.
You're paying for marketing but can't tell what's actually working.
Leads are inconsistent. Feast or famine, month after month.
Every component is engineered to drive calls, form fills, and booked jobs for your business.
We create engaging posts featuring your work, team, tips, and promotions tailored to each platform.
We respond to comments, messages, and reviews across platforms so your audience always gets a timely response.
Targeted Facebook and Instagram ads reaching homeowners in your service area with offers and brand awareness campaigns.
We showcase your best work with before-and-after posts that demonstrate your expertise and build trust.
Timely campaigns around seasonal needs like AC tune-ups, winterization, and holiday promotions.
Monthly reporting on reach, engagement, follower growth, website traffic from social, and lead attribution.
A proven, repeatable process that delivers results for every client.
We define your social media voice, visual style, and content pillars based on your brand and audience.
We build a monthly content calendar with a mix of educational, promotional, and engagement-focused posts.
Content goes live on schedule. We monitor and engage with your audience in real time.
We review performance data monthly and adjust the strategy to amplify what resonates most.
We don't market dentists, lawyers, or restaurants. 100% of our focus is on home service businesses. That specialization is your advantage.
Month-to-month. We earn your business every 30 days through results, not legal agreements. If we don't perform, you walk.
You see every dollar spent and every lead generated. No black boxes. No vanity metrics. Real business outcomes reported every month.
You get a named account manager who knows your business inside and out. Not a rotating cast of junior reps reading from a script.
“Our phone hasn't stopped ringing since we started working with Helmet Digital. We went from 30 leads a month to over 120 in just 6 months.”
“Best marketing investment we've ever made. The ROI speaks for itself. We've had to hire two new techs just to keep up with the call volume.”
“They actually understand our business. No other agency has been able to deliver this kind of quality and volume of leads consistently.”
For most home service businesses, Facebook and Instagram are the core platforms. We may also recommend Nextdoor for hyperlocal reach and LinkedIn for commercial service providers.
We typically publish 3-5 posts per week across platforms. Consistency matters more than volume. We find the right cadence for your audience.
Directly, social generates fewer leads than search. But it builds brand awareness and trust that makes your other channels more effective. Businesses with strong social presence convert at higher rates across all channels.
We make it easy. We provide guidance on what to capture and can work with phone photos from your technicians. Professional content produces better results, and we can arrange photo shoots as well.
See how your business stacks up against the competition. Get a free marketing audit and a custom growth plan built for your market.
No contracts. No obligations. Just a clear plan for growth.